How this site is financed
So how does it generate revenue?
Companies cannot pay to appear on this site as a best buy product.
Reviews are written purely from a ‘what’s the best performing product under various criteria and value for money?’ stance.
Once the guides are finished, it’s one of the team’s job to see if they can find ‘affiliate links‘ to the top products.
These links look and work in the same way as normal links, but if someone clicks through, the link is tracked and may generate a payment to the site. The details vary – sometimes the payment’s per click, per user, per application, per accepted application or any combination.
Example of Amazon.co.uk affiliate links
We don’t track individuals’ data (unless we’ve asked you, where it’s necessary for a specific service). Nor will we ever sell it to third parties without the individual user’s permission.